Availability: In Stock

Modern Marketing

Author: Frank Jefkins
SKU: 9780712108539

Kshs 2,500.00

The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. *Takes an international perspective. *Sections included on EU regulations and media developments.

  • Classifications: Sales & marketing
  • Readership:Tertiary Education (US: College)
  • Format: Paperback softback 352 pages

ISBN : 9780712108539

Published : 15 Jun 1993

Author : Frank Jefkins

Main Material : Paperback softback

Publisher : Pearson Education Limited

Size : 216 x 140 (mm)

Weight : 440g

1 in stock

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