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The Grocers : The Rise and Rise of Supermarket Chains

Name: The Grocers : The Rise and Rise of Supermarket Chains | Online Book Store Nairobi | Kenya | EYS
SKU: 9780749461041
Price: 2300.00 KES
Availability: InStock

Author: Andrew Seth, Geoffrey Randall

SKU: 9780749461041

Kshs 2,300.00

Retailing has been the most dynamic sector of industry over the past 20 years and supermarkets such as Tesco, Sainsbury’s, Asda, Safeway, M&S, Walmart, Aldi and Lidl have led the way in growth, operating efficiencies and profitability. With unrivalled access to the top decision-makers in all the leading companies, The Grocers describes and analyses the strategies, organization and cultures that have made the supermarkets what they are today. With a forward by former Asda CEO Allan Leighton, this fully updated third edition of The Grocers also includes material on the rise of online retailing, the success of the hard discount chains and the influence of environmental issues on consumer attitudes and behaviour.

Retailers, managers and students can all learn from the secrets of success it contains, and the pitfalls to avoid.