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EVENTS MANAGEMENT-BEECH

Author: John Beech, Robert Kaspar, Sebastian Kaiser
SKU: 9780273758624

Kshs 3,150.00

Events Management 1eJohn Beech, Sebastian Kaiser and Robert Kaspar The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. This book will enable you to: Manage the financial aspects of events management Understand the impact of events on built and natural environments Explain the role of volunteers in an event and understand the challenges that managing them involves Understand the key issues in planning and designing a venueEach chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events.

Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.

 

  • Classifications: Management of specific areas,
  • Readership:Tertiary Education (US: College)
  • Format: Paperback softback 416 pages

ISBN : 9780273758624

Published : 27 Mar 2014

Author : John Beech, Robert Kaspar, Sebastian Kaiser

Main Material : Paperback softback

Publisher : Pearson Education Limited

Size : 264 x 193 x 23 (mm)

Weight : 752g

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