CLICK HOW TO MAKE WHAT PEOPLE WANT-

Ever had a good idea but didn’t know how to begin? The New York Times bestselling authors of *Sprint* reveal the smart way to start ambitious projects. Every big project – whether it’s technology, sneakers or a neighbourhood café – requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: do people want what you’re making?

As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. *Click* is their proven system for starting projects the right way, to make better decisions and move swiftly toward a solution that clicks with customers. Building on their bestselling book *Sprint*, this step‑by‑step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:

– defining the basics of a project
– differentiating it from the competition
– choosing the best approach
– proving your strategy

Compressing six months of strategy development into just two days, *Click* will help any team start successful new projects quickly.

Reviews

“The new playbook for building the future. A concise, actionable masterclass on design and strategy.” – Reid Hoffman, co‑founder of LinkedIn