Ai-Powered B2B Marketing - Simon Hall
Availability: In Stock

Ai-Powered B2B Marketing – Simon Hall

SKU: 9781398621985

Kshs 0.00

Kshs Loading...

How can mid-career B2B marketers effectively harness AI to build strategy and drive career impact? AI-Powered B2B Marketing offers clear, practical frameworks for professionals to implement AI technologies confidently and strategically. Backed by real-world examples and expert insights from global leaders including Epsilon, CACI UK and UrSpectr, this guide demystifies AI integration across B2B marketing.

From powering market research to embedding ethical AI practices, it equips marketers to optimize every stage of the buyer journey while developing skills that elevate career credibility. Written by marketing innovator Simon Hall, this authoritative guide helps marketers transform B2B strategies, delivering measurable results and positioning you for career growth.

You’ll learn how to:
– Develop strategic AI-driven frameworks tailored for B2B marketing
– Implement actionable tools for lead generation, nurturing and account management
– Apply principles of ethical AI use within marketing strategies
– Optimize technology selection to align with business objectives

Themes include:
– AI integration in B2B marketing
– Strategic frameworks and models
– Ethical AI application
– Career development and impact
– Real-world case studies

Buy Ai-Powered B2B Marketing – Simon Hall and more Books Online in Nairobi, Kenya at your doorstep and download our Android App or iOS App to get a discount.

Format: Hardback 400 pages
Classifications: Sales & marketing management, Artificial intelligence

ISBN : 9781398621985

Published : 3 Dec 2025

Author : Simon Hall

Publisher : Kogan Page Ltd

Size : 163 x 242 x 28 (mm)

Weight : N/A

1 in stock

Category:

Delivery Information

We strive to ensure all orders are processed and delivered promptly.

  • Order Processing: Orders are processed within 1–2 business days upon confirmation of order & payment.
  • Delivery Timeline: Standard delivery typically takes 1–3 business days, depending on your location and courier availability.
  • Shipment Updates: Once your order is dispatched, our sales agent shall contact you regarding the progress of your delivery.
  • Delays: While we aim to deliver on time, unforeseen delays may occur due to customs clearance, courier challenges, or external factors. We will keep you updated should any delays arise.

Returns & Exchanges

We value your satisfaction and aim to make returns as smooth as possible.

  • Eligibility: Items may be returned within 7 days of delivery, provided they are unused, in original packaging, and accompanied by proof of purchase.
  • Non‑Returnable Items: Certain items such as story books / novels, offer / clearance products, personalized orders cannot be returned.
  • Return Approval: All return requests must be reviewed and approved by our team before the item is sent back.
  • Return Shipping: Return shipping costs are the responsibility of the customer unless the item received was damaged, defective, or incorrect.
  • Refunds: Approved refunds will be processed within 5–7 business days after the returned item is inspected. Refunds are issued through the original payment method.
  • Exchanges: If you wish to exchange an item, please contact us to confirm availability via our official EYS WhatsApp / call on +254 726 522 108.