Availability: Out of Stock

Marketing Foundations

Author: O.C. Ferrell, William M. Pride
SKU: 9780538756372

Kshs 1,875.00

‘Marketing Foundations, 4e, International Edition’ offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the fourth edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and, Opening Vignettes that feature engaging companies intended to spark student interest.

  • Classifications: Sales & marketing
  • Readership:Tertiary Education (US: College)
  • Format: Paperback 560 pages, Illustrations

ISBN : 9780538756372

Published : 1 Mar 2010

Author : O.C. Ferrell, William M. Pride

Main Material : Paperback, Paperback softback

Publisher : Cengage Learning, Inc

Size : 276 x 217 (mm)

Weight : 1120g

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