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Global Strategic Management, International Edition

Author: Mike Peng, Mike W. Peng
SKU: 9781133953265

Kshs 12,525.00

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGIC MANAGEMENT, 3E, International Edition doesn’t just show you what it’s like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGIC MANAGEMENT, 3E, International Edition, helps you prepare for your exams and for your career.

  • Classifications: Business strategy,
  • Readership:Tertiary Education (US: College)
  • Format: Paperback softback 560 pages

ISBN : 9781133953265

Published : 29 Jan 2013

Author : Mike Peng, Mike W. Peng

Main Material : Paperback softback

Publisher : Cengage Learning, Inc

Size : 232 x 204 (mm)

Weight : 900g

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