Basic Marketing (International Edition)
Availability: Out of Stock

Basic Marketing (International Edition)

SKU: 9781259060762

Kshs 2,395.00

Kshs Loading...

Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the ‘four Ps’ in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.

Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent ‘best practices,’ and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

  • Classifications: Sales & marketing management
  • Readership:General (US: Trade)
  • Format: Paperback softback 832 pages, illustrations (colour)

ISBN : 9781259060762

Published : 16 Apr 2013

Author : E.Jerome McCarthy, Joseph Cannon, Joseph P. Cannon, William D. Perreault Jr., William Perreault

Main Material : Paperback softback

Publisher : McGraw-Hill Education

Size : 274 x 218 (mm)

Weight : 1542g

Out of stock

Categories: ,

Delivery Information

We strive to ensure all orders are processed and delivered promptly.

  • Order Processing: Orders are processed within 1–2 business days upon confirmation of order & payment.
  • Delivery Timeline: Standard delivery typically takes 1–3 business days, depending on your location and courier availability.
  • Shipment Updates: Once your order is dispatched, our sales agent shall contact you regarding the progress of your delivery.
  • Delays: While we aim to deliver on time, unforeseen delays may occur due to customs clearance, courier challenges, or external factors. We will keep you updated should any delays arise.

Returns & Exchanges

We value your satisfaction and aim to make returns as smooth as possible.

  • Eligibility: Items may be returned within 7 days of delivery, provided they are unused, in original packaging, and accompanied by proof of purchase.
  • Non‑Returnable Items: Certain items such as story books / novels, offer / clearance products, personalized orders cannot be returned.
  • Return Approval: All return requests must be reviewed and approved by our team before the item is sent back.
  • Return Shipping: Return shipping costs are the responsibility of the customer unless the item received was damaged, defective, or incorrect.
  • Refunds: Approved refunds will be processed within 5–7 business days after the returned item is inspected. Refunds are issued through the original payment method.
  • Exchanges: If you wish to exchange an item, please contact us to confirm availability via our official EYS WhatsApp / call on +254 726 522 108.