Built To Last : Successful Habits Of Visionary Companies
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‘This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision.
This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.’ Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day – as start-ups, as midsize companies and as large corporations.
Throughout, the authors asked: ‘What makes the truly exceptional companies different from other companies?’Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
- Classifications: Business strategy
- Readership:General (US: Trade)
- Format: Hardback 368 pages
ISBN : 9781844135844
Published : 1 Sep 2005
Author : James Collins, Jerry Porras, Jim Collins
Main Material : Hardback
Publisher : Cornerstone, Vintage Publishing
Size : 240 x 166 x 32 (mm)
Weight : 584g
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