COMMUNICATION IN TIMES OF TROUBLE – MATTHEW W SEEGER

Presents the best practices of crisis communication and emergency risk communication. This book covers crisis communication strategies and focuses on practical applications for effective management. It includes an extensive discussion of best practices in pre‑crisis, crisis and post‑crisis stages. The book pays special attention to meeting the needs of diverse audiences and communicating in a responsive and responsible way.

The principles are appropriate for many kinds of events, including earthquakes, tornadoes, hurricanes, tsunamis, epidemics, and pandemics, as well as industrial accidents, toxic spills, transportation disasters, fires and intentional events.

In the first chapter, “Communication in Times of Trouble” introduces the concept of best practices and establishes their relevance for crisis communication and emergency risk communication. A chapter is dedicated to each of the ten best practices. In each chapter, the best practice is described, examples of successful and unsuccessful application in both organizational crises and natural disasters/emergencies are provided, practical advice is given, and a summary is included. The concluding chapter details the challenges and opportunities for developing and implementing a response strategy that integrates the best practices as a whole.

The book is intended for readers with backgrounds in emergency management, risk management, political science, disaster sociology, and public health, and will be of great interest to undergraduate students and practitioners in communication, public relations, public affairs, public information, public health, and emergency management.

Key features:
– Process Approach
– Pre‑Event Planning
– Partnerships
– Public Concern
– Honesty
– Collaborate
– Media access
– Compassion
– Uncertainty
– Empowerment

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