Consumer Behaviour
Availability: Out of Stock

Consumer Behaviour

SKU: 9780170439978

Kshs 13,110.00

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The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region.

The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers.

Examine ‘Marketing Implications’ to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.

 

Format: Paperback / softback 472 pages

Classifications: Finance & accounting

ISBN : 9780170439978

Published : 13 Oct 2020

Author : Deborah J. MacInnis, Eugene Chan, Gavin Northey, Rik Pieters, Wayne Hoyer

Size : 212 x 275 x 19 (mm)

Weight : N/A

Out of stock

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