Crisis Communications – Kathleen Fearn – Banks

Now in its sixth edition, this book provides engaging, practice‑oriented case studies analyzing communication professionals’ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis. The edition continues its strength as a student‑friendly text that demonstrates how to craft, target, and deliver messages during crises in order to mitigate further controversy and distress.

Classic cases lay the foundation, while contemporary cases shed light on cutting‑edge practices in use today. Many cases from previous editions have been updated and new cases added, including the COVID‑19 crisis and U.S. vaccination campaign; Starbucks and racial discrimination at a Philadelphia branch; Will Smith and the Academy Awards slap; Gander, Newfoundland in supporting stranded tourists after the attacks of September 11, 2001; and a look at how schools can prepare communication responses to school shootings. Each case pays particular attention to the actual and ideal use of social media in the crisis, and a new section addresses the important issues of misinformation and disinformation.

Crisis Communications, 6th Edition is intended for courses in crisis communication, crisis management, disaster response, corporate communications, and public relations. Student and instructor online support materials feature selected previous‑edition case studies no longer in this edition, as well as an Instructor’s Manual with suggested activities, discussion questions, and sample quizzes.

Key features:
– Engaging, practice‑oriented case studies covering both classic and contemporary crises
– Emphasis on crafting, targeting, and delivering messages to internal and external stakeholders
– Detailed analysis of social‑media use, misinformation, and disinformation in crises
– Updated and new cases such as COVID‑19, U.S. vaccination campaign, Starbucks discrimination incident, and school‑shooting communications
– Supporting online materials, including an Instructor’s Manual with activities, discussion questions, and quizzes

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