Crisis Issues and Reputation Management - Andrew Griffin
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Crisis Issues and Reputation Management – Andrew Griffin

SKU: 9780749469924

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Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business. Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business. Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald’s, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises – and handling crises once they occur.

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Format: Paperback / softback 280 pages
Classifications: Management decision making, Public relations

ISBN : 9780749469924

Published : 3 Apr 2014

Author : Andrew Griffin

Publisher : Kogan Page Ltd

Size : 233 x 157 x 15 (mm)

Weight : 446g

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