Disciplined Entrepreneurship Startup Tactics : 15 Tactics To Turn Your Business Plan Into A Business
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Disciplined Entrepreneurship Startup Tactics : 15 Tactics To Turn Your Business Plan Into A Business

SKU: 9781394223350

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A hands-on, practical roadmap to get from great idea to successful company In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximize your impact with limited resources. You’ll also discover: Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutionsTactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional productMethods for equity distribution that minimize conflict and maximize investor return An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.

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ISBN : 9781394223350

Published : 25 Mar 2024

Author : Bill Aulet, Paul Cheek

Size : 223 x 225 x 28 (mm)

Weight : 852g

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