Description
If you can persuade a cat … you can persuade anyone. This is the essential guide to getting your way.
Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone – from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries). You’ll learn to:Perfect your timing – learn exactly when to pounceGet your body language, tone and gesture just rightThink about what your opponent wants – always offer a comfy lapLure them in by making them think they have the powerThe result? A happy, hopefully scratch-free, resolution. ‘Jay Heinrichs knows a thing or two about arguing’ The Times’A master rhetorician and persuasion guru’ Salon’You got a bunch of logical engineers to inject pathosinto their arguments …
it works!’ NASA engineer
