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How to Argue with a Cat : A Human’s Guide to the Art of Persuasion

Author: Jay Heinrichs
SKU: 9781846149573

Kshs 1,000.00

If you can persuade a cat … you can persuade anyone. This is the essential guide to getting your way.

Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone – from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries). You’ll learn to:Perfect your timing – learn exactly when to pounceGet your body language, tone and gesture just rightThink about what your opponent wants – always offer a comfy lapLure them in by making them think they have the powerThe result? A happy, hopefully scratch-free, resolution. ‘Jay Heinrichs knows a thing or two about arguing’ The Times’A master rhetorician and persuasion guru’ Salon’You got a bunch of logical engineers to inject pathosinto their arguments …

it works!’ NASA engineer

  • Classifications: Semantics, discourse analysis, etc,
  • Readership:General (US: Trade)
  • Format: Paperback softback 144 pages

ISBN : 9781846149573

Published : 1 Mar 2018

Author : Jay Heinrichs

Main Material : Paperback softback

Publisher : Penguin Books Ltd

Size : 130 x 197 x 11 (mm)

Weight : 132g

1 in stock

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