How To Write A Marketing Plan – John Westwood
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A strong marketing plan can turn a great idea into lasting success. How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact.
You’ll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time. Written by leading marketing expert, John Westwood, this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it’s the essential guide for anyone who wants to boost their brand or business.
Buy How To Write A Marketing Plan – John Westwood and more Books Online in Nairobi, Kenya at your doorstep and download our Android App or iOS App to get a discount.
Classifications: Sales & marketing
ISBN : 9781398619869
Published : N/A
Author : John Westwood
Publisher : Kogan Page Ltd
Size : 234 x 156 (mm)
Weight : N/A
1 in stock
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