Availability: In Stock

Best Practice Cases in Branding for Strategic Brand Management

SKU: 9780131888654

Kshs 2,090.00

  • Classifications: Sales & marketing
  • Readership:Professional & Vocational
  • Format: Paperback 382 pages, Illustrations

ISBN : 9780131888654

Published : 8 Jan 2007

Author : Kevin Lane Keller

Publisher : Pearson Education (US)

Main Material : Paperback

Size : 232 x 180 (mm)

Weight : 630g

1 in stock

Description

Best Practice Cases in Branding for Strategic Brand Management

  • Classifications: Sales & marketing
  • Readership:Professional & Vocational
  • Format: Paperback 382 pages, Illustrations

1 x LESSONS FROM THE WORLDS STRONGEST BRANDS BOOK