Availability: Out of Stock

MARKETING FOR HOSPITALITY & TOURISM GLOBAL EDITION

Author: James Makens, John Bowen, Philip Kotler, Seyhmus Baloglu
SKU: 9781292363516

Kshs 11,780.00

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.

 

Format: Paperback / softback 688 pages

Classifications: Cost accounting

ISBN : 9781292363516

Published : 20 Apr 2021

Author : James Makens, John Bowen, Philip Kotler, Seyhmus Baloglu

Size : 217 x 276 x 32 (mm)

Weight : N/A

Out of stock

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