Marketing Management: Horizon Edition
Availability: In Stock

Marketing Management: Horizon Edition

SKU: 9780273779834

Kshs 2,610.00

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For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

  • Classifications: Sales & marketing
  • Readership:Professional & Vocational
  • Format: Paperback 816 pages

ISBN : 9780273779834

Published : 24 Dec 2012

Author : Kevin Lane Keller, Philip Kotler

Main Material : Paperback

Publisher : Pearson Education Limited

Size : 276 x 217 (mm)

Weight : 1522g

29 in stock

Categories: ,

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