Availability: In Stock

Marketing Plan Handbook : Pearson New International Edition

Author: Marian Burk Wood, Marian Wood
SKU: 9781292021676

Kshs 3,655.00

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

  • Classifications: Sales & marketing management,
  • Readership:Tertiary Education (US: College)
  • Format: Paperback softback 224 pages

ISBN : 9781292021676

Published : 2 Aug 2013

Author : Marian Burk Wood, Marian Wood

Main Material : Paperback softback

Publisher : Pearson Education Limited

Size : 275 x 217 x 8 (mm)

Weight : 474g

1 in stock

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