MBA Admissions Strategy: From Profile Building to Essay Writing

‘Avi Gordon has achieved what most MBA admissions books strive for. In concise and clear prose he unravels the complexities of getting into a top business school… This second edition covers everything from GMAT preparation to knowing the needs of admissions committees better than they do while constantly asking the candidate to continually evaluate him or herself …

An essential new addition to the MB applicant’s bookshelf.’ Ross Geraghty, Managing Editor, Top MBA ‘MBA Admissions Strategy is a no-nonsense, streamlined book that will be especially helpful to applicants of top 20 business schools. Gordon does a great job of thoroughly covering all topics of the MBA application process … His advice is smart, savvy and written with a hands-on approach to successfully guide an applicant through their application process.’Leila Pirnia, Founder, MBA Podcaster’Avi Gordon’s newly revised guide to MBA admissions strategy is like a golden ticket for aspiring MBAs.

The guide not only addresses the latest trends in MBA applications, it also provides can’t-miss tips for students seeking admission to the most competitive business programs.’Karen Schweitzer, the About.com Guide to Business SchoolMBA Admissions Strategy is a bestseller that shows MBA applicants:What Admissions Committees value and how they workWhat to say in a b-school application, and how to say it wellHow to turn a good application into a great applicationIt guides the reader through the four key aspects of competitive MBA admissions; navigating the admissions process; enhancing profile value; managing essay and interview communications; and writing better. The second edition updates and enhances all chapters, and contains new material on success in MBA admissions interviews.