Availability: In Stock
Modern Marketing
Author: Frank Jefkins
SKU: 9780712108539
Kshs 2,500.00
The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. *Takes an international perspective. *Sections included on EU regulations and media developments.
- Classifications: Sales & marketing
- Readership:Tertiary Education (US: College)
- Format: Paperback softback 352 pages
ISBN : 9780712108539
Published : 15 Jun 1993
Author : Frank Jefkins
Main Material : Paperback softback
Publisher : Pearson Education Limited
Size : 216 x 140 (mm)
Weight : 440g
1 in stock