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Purple Cow : Transform Your Business by Being Remarkable

Author: Seth Godin
SKU: 9780141016405

Kshs 2,100.00

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
 

  • Classifications: Management & management techniques
  • Readership:General (US: Trade)
  • Format: Paperback softback 160 pages

ISBN : 9780141016405

Published : 27 Jan 2005

Author : Seth Godin

Main Material : Paperback softback

Publisher : Penguin Books Ltd

Size : 196 x 129 x 11 (mm)

Weight : 120g

11 in stock

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