Risk Communication - M Granger Morgan
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Risk Communication – M Granger Morgan

SKU: 9780521002561

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People today must make decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some issues that may face them in the news media, the ballot box, or the doctor’s office. In order to make sound choices, they need to get good information. Because their time is limited, that information has to be carefully selected and clearly presented. This book provides a systematic approach for risk communicators and technical experts, hoping to serve the public by providing information about risks. The procedure uses approaches from risk and decision analysis to identify the most relevant information; it uses approaches from psychology and communication theory to ensure that it is understood. This book is written in non‑technical terms, designed to make the approach feasible for anyone willing to try it. It is illustrated with successful communications on a variety of topics.

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Format: Paperback / softback 366 pages, 14 Tables, unspecified; 3 Halftones, unspecified; 38 Line drawings, unspecified
Classifications: Communication studies, Psychological methodology, Public health & preventive medicine

ISBN : 9780521002561

Published : 30 Jul 2001

Author : Ann Bostrom, Baruch Fischhoff, Cynthia J. Atman, M.Granger Morgan

Publisher : Cambridge University Press

Size : 227 x 153 x 22 (mm)

Weight : 552g

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