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SERVICE MANAGEMENT- JOHN R BRYSON

Author: John R. Bryson, Jon Sundbo, Lars Fuglsang, Peter Daniels
SKU: 9783030520595

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This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption.

The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into:how to manage service businesses, with coverage of both small firms and large transnationalsservice business models, operations and productivitymanaging service employeeshow service firms engage in product and process innovationmarketing, customers and service experiencesinternationalization of service businessesthe ongoing servitization of manufacturingThis unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners.

 

Format: Paperback / softback 287 pages, 17 Illustrations, black and white; XVI, 287 p. 17 illus.

Classifications: Classifications:

Management of specific areas, Knowledge management, Service industries

ISBN : 9783030520595

Published : 27 Nov 2020

Author : John R. Bryson, Jon Sundbo, Lars Fuglsang, Peter Daniels

Size : 214 x 515 x 23 (mm)

Weight : N/A

2 in stock

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