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The Lean Startup : The Million Copy Bestseller Driving Entrepreneurs to Success

Author: Eric Ries
SKU: 9780670921607

Kshs 2,350.00

THE INTERNATIONAL BESTSELLING SENSATION Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that’s being adopted around the world.

It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late.

Now is the time to think Lean.
 

  • Classifications: Business innovation, Entrepreneurship
  • Readership:Professional & Vocational
  • Format: Paperback softback 336 pages

ISBN : 9780670921607

Published : 6 Oct 2011

Author : Eric Ries

Language : English

Main Material : Paperback softback

Publisher : Penguin Books Ltd

Size : 233 x 169 x 25 (mm)

Weight : 416g

5 in stock