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Public Relations Writing and Media Techniques : Pearson New International Edition

Author: Bryan H. Reber, Bryan Reber, Dennis L. Wilcox, Dennis Wilcox
SKU: 9781292040738

Kshs 5,005.00

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age. The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences.

Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.

  • Classifications: Dance & other performing arts,
  • Readership:Tertiary Education (US: College)
  • Format: Paperback softback 472 pages

ISBN : 9781292040738

Published : 1 Nov 2013

Author : Bryan H. Reber, Bryan Reber, Dennis L. Wilcox, Dennis Wilcox

Main Material : Paperback softback

Publisher : Pearson Education Limited

Size : 214 x 276 x 15 (mm)

Weight : 1170g

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