Availability: In Stock

BASIC MARKETING (Int’l Ed)

Author: E.Jerome McCarthy, Joseph Cannon, Joseph P. Cannon, William D. Perreault Jr., William Perreault
SKU: 9781259060762

Kshs 2,395.00

Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the ‘four Ps’ in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.

Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent ‘best practices,’ and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

  • Classifications: Sales & marketing management
  • Readership:General (US: Trade)
  • Format: Paperback softback 832 pages, illustrations (colour)

ISBN : 9781259060762

Published : 16 Apr 2013

Author : E.Jerome McCarthy, Joseph Cannon, Joseph P. Cannon, William D. Perreault Jr., William Perreault

Main Material : Paperback softback

Publisher : McGraw-Hill Education

Size : 274 x 218 (mm)

Weight : 1542g

2 in stock

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