Availability: Out of Stock

Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers

Author: Geoffrey A. Moore
SKU: 9781841120638

Kshs 1,995.00

In Crossing the Chasm, Geoffrey Moore, the world’s leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

  • Classifications: Sales & marketing,
  • Readership:General (US: Trade)
  • Format: Paperback softback 238 pages

ISBN : 9781841120638

Published : 1 Aug 1998

Author : Geoffrey A. Moore

Main Material : Paperback softback

Publisher : John Wiley and Sons Ltd

Size : 235 x 136 x 13 (mm)

Weight : 356g

Out of stock

Categories: ,

Related products